In 2011 John and two friends saw the potential of their home island Madeira and decided to found Freeride Madeira, a guiding company specialized on Enduro MTB Trips. Since then, they keep on growing and became one of the best places for mountainbiking in Europe.

We spoke to John about the development of Freeride Madeira, trail advocacy and how pro rider helped to spread the good word.

Further links to the episode:

• John Fernandes Instagram
• Schwalbe Tires Website
• Schwalbe Tires Instagram